Susie Crippen is a fashion icon. As co-founder of J Brand, she revolutionized the denim world. For her new brand Crippen, she wanted to create a company that was true to her vision of stunning clothing that is timeless, simple, and easy to wear. And Susie wanted a website that would reflect the same design aesthetic as her collections.
We created a design based on the clean lines and minimalism we saw in her clothing. We developed a unique platform that enables Crippen to easily update the website with new collections through a custom CMS. The website also presents the inspiration behind the brand, highlighting Susie’s philanthropic work and philosophy in a blog called Canvas.