Studio William Hefner Branding

Studio William Hefner is a Los Angeles-based firm specializing in architecture, interiors, and landscape. Their work is stunning, and when they asked us to create their graphic identity, we hoped only to make something as beautiful as their own work.

Because they make such high-end homes, it was important to position them as a luxury brand. We created a logo using William Hefner’s initials, making something both classic and understated that draws attention to the architectural form of the letters. Our deliverables included business cards, stationary, and postcards. In a second phase, we also designed and developed the company website.