SYPartners is a consulting firm that works with Fortune 500 companies to facilitate innovation and successful change. When they came to us to design and develop their company’s website, the main challenge was to create a dynamic and visually compelling site with content that was primarily text. We created a typographic design that imbued the text itself with playfulness. The layout of the site references the pages of a book, alluding to the world of ideas in which SYPartners works.