The Feathered is an on-line boutique of curated fashion. They came to us for help in the conception of the brand, and its articulation into a visual identity and website. The website was conceived as a space to educate readers about designers, styles, and fashion concepts, as well as to act as an e-commerce site.
We created an on-line magazine that features articles about new designers and events, and a designer directory that provides biographical information about the designers featured in the site and store. The About Us and Origins sections speak to the concept of the site and brand, and the stories behind it.
We built the online store using a Shopify backend. We worked with the client on selecting the platform, enabling them to use a powerful set of tools for the business that integrates with their online selling and shipping needs.