The Feathered Branding

The Feathered is an on-line boutique of curated fashion. Our first step in creating the identity was to lead the client through a branding process in which they articulated their aesthetic vision and target audience. Studying the brands, designers, clothing, and style boards that the client provided, we worked with them to identify the four core principles of their brand. These core principles directed our creative process as we designed the identity, providing us and the client with a clearly articulated vision of their branding goals.

We asked the client to send us physical objects that inspired them and embodied their aesthetic vision. We photographed the objects and used them to create the collages and visual assets for the ID that you see in the website and throughout the printed materials. Our delivery included business cards, boxes, hang tags, postcards, and packaging materials. In a second stage, we created the website.