Kayne Anderson Rudnick

A new brand and digital home for a leader in financial services.

Kayne Anderson Rudnick is a boutique Wealth Management and Institutional Investment firm with offices in Los Angeles, San Francisco, Salt Lake City, and Bloomington, CO. With over $12 Billion in assets under management, KAR has stayed true to its founding mission of over 20 years: identifying high quality investments and serving their clients’ strategic objectives with unparalleled warmth and personal attention.

KAR came to us to create a new look for their company consisting of a new logo and a visual ID system that communicates the highly personable professionalism that underscores all its services, and the intelligence, integrity, and experience that makes the firm leaders in its industry, and such trusted advisors to its clients. KAR combines both shrewd financial analysis and an unusual warmth and attention to its personal relationships and clients. The logo communicates growth and the collective efforts of the KAR team.

We were tasked with creating a new website for the company and its institutional investment and wealth management businesses. Our work with KAR began with the initial concepts, planning a content strategy, and creating an information architecture that provides a deep dive into its market differentiation, values, investing philosophy, and the wonderful team of people behind that power its business. The design reflects a serious, intellectual firm with a friendly culture built on integrity and innovation.