USC Financial Aid
The University of Southern California has a student body of over 40,000, over a third of whom receive some form of financial aid. USC’s Office of Financial Aid administers over $300 million in student support. While financial aid resources are abundant, the process of receiving financial aid can be daunting, complex, and overwhelming for students.
USC’s Office of Financial Aid came to Loyal with the challenge to create a website that serves over 20 distinct populations, and provides extensive information about the financial aid process, in an experience that is user-friendly, focused, and easy on the eyes.
We worked closely with USC to create a comprehensive content strategy and information architecture that clearly identifies each type of user, and their needs. The website is an on-line experience that is highly focused and efficient, where each user can truly feel that this is a website for him or her.
The design is focused on clearly communicating the wealth of information on each page. We developed graphics to help walk students through each concept, as well as a layout that works responsively, and looks great, across all devices.