Susie Crippen is a fashion icon. As co-founder of JBrand, she revolutionized the denim world. For her new brand Crippen, she wanted to create a company that was true to her vision of stunning clothing that is timeless, simple, and easy to wear. And Susie wanted a website that would reflect the same design aesthetic as her collections.

Minimalist objectives

We designed the website based on the clean lines and minimalism we saw in Crippen’s pieces, and carried over the simplicity to the brand’s Lookbook, and a password-protected application for buyers to preview the season prior to the public. We developed a unique platform that enables Crippen to easily update the website with new collections through a custom CMS. The website also presents the inspiration behind the brand, highlighting Susie’s philanthropic work and philosophy in a blog called Canvas.