USC Orientation

Multiple times a year, USC has the challenge of welcoming thousands of new students to its campus. The Office of Orientation Programs is tasked with throwing multi-day sessions for entering undergraduates and graduate students, to get them excited about their new school and situated in their new home.

The website for the Orientation Programs provides a single, highly efficient source of information about every Orientation session, and direct access to sign-up, eliminating the confusion caused by the structure of past websites. With a young, millenial audience in mind, we used the design to capture the excitement of coming to campus, featuring the diverse student advisors who help run the show.