IYUN

Adults need the space and the right folk to have big conversations together.

IYUN circles are an eclectic collection of folks who gather for a series of conversations. The kind where you sit down with a glass of win and a range of texts—and boldly ask big, messy human questions. We created the brand strategy, visual ID and website for IYUN, and were excited by how quickly the program and cohorts have grown and flourished with participants across the United States.
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The Font
A contemporary take on a bookish tradition, the font speaks to both traditional texts and modern sensibilities.

The Icon
A symbol helps establish the eclecticism of the participants and the expansive, inclusive reach of the curriculum.