USC Undergraduate Admission

A website for a transformative experience

An undergraduate education isn’t just a degree or a series of academic requirements. It is a transformative experience, and we wanted to create a website that mirrors the breadth of the USC undergraduate life. This informed a comprehensive content strategy in which we brought student voices and faces into every page of the website. Visit website

A new architecture
An immense amount of information was restructured from the ground up, to encapsulate the full spectrum of USC undergraduate life.  The new design and UX of the website reflects the ways in which young people think, access, read, browse, and navigate online.