USC Undergraduate Admission
An undergraduate education isn’t just a degree or a series of academic requirements. It is a transformative experience, and we wanted to create a website that mirrors the breadth of the USC undergraduate life.
The main challenge
We started our process by examining the core concerns of prospective students as they stare into the crystal ball of the next stage of their lives: Will I belong? Will I discover and become who I want to be? How can I apply? These concerns informed a comprehensive content strategy in which we brought student voices and faces into every page of the website.
A new architecture
An immense amount of information was restructured from the ground up, to encapsulate the full spectrum of USC undergraduate life. The new design and UX of the website reflects the ways in which young people think, access, read, browse, and navigate online.