Visionary rabbis in the real world

Atra is an organization dedicated to professional training for rabbis and Jewish spiritual community builders as they work in a rapidly changing landscape. They came to us to create their new name, a visual identity system and a website that could offer their audience a clear understanding of their unique vision and programs.
Name/Brand/Website — Visit Atra: Center for Rabbinic Innovation


The languages of two worlds in one logo
The logo evokes both the English letter A and the Hebrew letter Alef. The straddling of both worlds, religious and secular, Jewish and American, is a central experience of their target audience of Jewish American spiritual leaders.


Finding Relevant Programs
Atra runs many different seminars and workshops, and our challenge was to create a system in which visitors can find programs that are relevant to them. A tagging and filtering system offers visitors a guided search experience.